Soft Blur - Cream Concealer & Foundation

Rs. 1440

Conceal, Cover and Voila, Flawless Skin! The Soft Blur 2 in 1: Concealer + Foundation comes in 3 stunning shades and is the ideal match for the times when you want to cover up in confidence. The luscious texture makes the application a breeze; easy to store, easier to apply. Use a brush or even the tips of your fingers, no matter what, it will blend like butter.

Blend using a sponge - brush - fingers

Apply as required directly on the skin using a sponge, brush or even your fingers. Blend well and say hello to gorgeous skin!

Watch the HOW TO video for a quick tutorial..

Blend using a sponge - brush - fingers

Apply as required directly on the skin using a sponge, brush or even your fingers. Blend well and say hello to gorgeous skin!

Caprylic Capric triglyceride (Fractionated Coconut Oil), Bees wax, Mica, Vitamin E, Magnesium Stearate, Kokum Butter, Jojoba Oil

May contain: [+/- iron oxide ci 77491, 77492, 77499, 77891]

*and nothing else.

Skin and hair care straight out of nature’s gorgeous bounty.

Are you a woman on a mission with a love for hair serums and gritty scrubs?


You’ve stepped into personal care heaven. Quite literally.  Say hello to an organic personal care brand made of 100% natural ingredients! Being all natural, toxin, paraben and sulphate free, we are what one might call organic goals for the urban city dweller. Swap your chemical-ridden products for those from Ilana Organics - kind to nature and kinder to your skin and hair.
Here’s giving you reason to make the organic switch: Our stuff is SO natural you can eat it. If it’s good enough to consume its good enough for your hair and skin!
Our Mission: Picky women are our kind of women. Here’s encouraging the urban girl to be extra meticulous when it comes to choosing personal care products.

Our Essence: We are nothing if not individualistic, urban, ethical and wholesome in our sourcing, testing, creating and packaging.

Our Vibe: Inspiring women to bask in an organic-rich atmosphere thick with good vibes.

Our Promise: A guilt-free hair and skin care collective created with nature’s best. Don’t take our word for it. Try It.

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At Ilana we believe in everyone being their beautiful self. We encourage for you to feel beautiful and be comfortable in your own skin. Our mission is to constantly churn wholesome skincare made with meticulously sourced ingredients that exceed your expectations. 

We source all our high performance ingredients from ecocert and trade safe certified farms around the country. We are always on the lookout for natural ingredients that pack a punch in its effects.

 If it isn’t green, it isn’t our way. Our products are all-natural and without any adulteration to nullify the effect. We maintain high standards for quality and formulation, provide professional opportunities to semi-skilled workers and strive to be ethical in every process. Being progressively ethical for the betterment of personal skin  and hair care and the environment is what sets us apart.

Customer Reviews

Based on 10 reviews
Best in the biz

This product is creamy and weightless and it covers up my dark circles and breakouts better than a lot other products I’ve used for similar purpose. I usually drag it across areas that need coverage and blend out with fingers, the result is natural and never looks caked up or anything.
The compact packaging is a plus, I can carry it with me wherever I go 🥰

Must have

Super blendable product, very easy to apply and glides onto the skin. Love the smooth creamy texture! It's long lasting and so so good for the skin! :)

Natural looking

super natural & perfect for everyday use!
It’s creamy texture works perfect for my skin, easy to blend & doesn’t look patchy at all.. love it :)

Doesnt clog pores

I hate makeup that sits in your pores and leads to acne. This is a light formula, even when it's good coverage. I think i have found my match.

Great for sensitive skin

The formula is nontoxic, and has the least ingredients possible. I have very sensitive skin, and I almost every time react to essential oils. This is a fragrance-free formula that I love and it is perfect for daily use.

Love it so far

I have used its thrice, and so far I love the way it looks. I also had it on in goa, but it did not make my face look oily at the end of the day. I even love the little pot it comes in.

Very Happy

I'm a 50-year-old, with no prior experience in applying makeup. My daughter taught me how to use this, and it was so easy. I love the fact that it is all-natural and non-toxic.

Doesn’t irritate or dry out skin

This concealer is unlike many concealers I have used before. It doesn’t dry up my skin, it’s really soft and buttery so blends really well without much effort and provides great coverage (I have a lot of acne scars). Over all my experience with this product has been great! It didn’t irritate my skin and it’s completely natural so full marks team ILANA! 🤩 Thank you for such an awesome product


Soft Blur - Cream Concealer & Foundation

Happy with product.

Smooth and easy to use. Have used it once only but was good.
I guess application will get used to overtime.

Enhance your skin routine